Privacy Policy
The Magnolia Firm (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and protect your personal information in accordance with the California Consumer Privacy Act (CCPA).
We receive information about you from various sources, including but not limited to: (i) if you register to receive emails or publications from us; (ii) your use of the Site generally; and (iii) from third party websites or services. By accessing or using the Site, you are consenting to the collection, transfer, manipulation, storage, disclosure and other uses of your information as described in this Privacy Policy and in our Notices and Terms of Use.
This Privacy Policy covers the treatment of personally identifiable information, or information that would allow someone to identify or contact you (“Personal Information”), that we gather when you use the Site. This Privacy Policy does not apply to the practices of third parties we do not control, including any third party services, websites, or applications that you elect to access through the Site (“Linked Third Parties”), or to individuals that we do not manage or employ. We encourage you to carefully review the privacy policies of any Linked Third Parties you choose to access.
We may amend this Privacy Policy from time to time. Any such amendments will be effective as of the date they are posted on the Site. Each time the Privacy Policy is amended, the “Date Updated” field located above will be updated. The use of any information we collect is subject to the Privacy Policy in effect at the time of collection. You agree to be bound by any amendments to the Privacy Policy if you access or use the Site after such amendments have been posted. Thus, we advise you to refer to this Privacy Policy regularly for any amendments.
If you have any questions or concerns about the Privacy Policy or data privacy practices, you may contact us at exit@themangoliafirm.co.
Summary of Key Points
This summary provides key points from our privacy notice, but you can find out more details about any of these topics by clicking the link following each key point or by using our table of contents below to find the section you are looking for. You can also click here to go directly to our table of contents.
What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with The Magnolia Firm and the Services, the choices you make, and the products and features you use.
Do we process any sensitive personal information? We do not process sensitive personal information.
Do we receive any information from third parties? We do not receive any information from third parties.
How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent. We process your information only when we have a valid legal reason to do so.
In what situations and with which parties do we share personal information?
We may share information in specific situations and with specific third parties. Click here to learn more.
How do we keep your information safe? We have organizational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information.
What are your rights? Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information. Click here to learn more.
How do you exercise your rights? The easiest way to exercise your rights is by filling out our data subject request form available here, or by contacting us. We will consider and act upon any request in accordance with applicable data protection laws.
1. What information do we collect?
Personal information you disclose to us.
In Short: We collect personal information that you provide to us.
We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.
Personal Information Provided by You. The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collect may include the following:
names
phone numbers
email addresses
debit/credit card numbers
billing addresses
contact or authentication data
contact preferences
We collect information in order to personalize, improve, and continue to operate the Site, as well as to provide you with certain features of the Site, certain Content, and other information that you may request or that we believe may be of interest to you, including updates, newsletters, or publications and invitations to events hosted, sponsored, or recommended by us
The information collected by The Magnolia Firm falls into the following categories:
Usage Information. We automatically collect certain information regarding your access to and usage of the Site, including from the web browser and device you use to access and use the Site. Such information includes, but is not limited to: your browser type, operating system, MAC address, IP address, “cookie” information (described in greater detail below), the last web page that you visited before accessing the Site, search terms that you enter on the Site, pages or features accessed by you on the Site (and the time spent accessing those pages or features), any links on our Site that you clicked on, and, if you access the Site with a mobile device, information such as unique device identifiers, network information, and hardware model (such information, individually and collectively, “Usage Information”). Usage Information enables The Magnolia Firm and its Agents (defined below) to determine how often individuals use portions or features of the Site, to analyze the demographics and usage patterns of the Site’s visitors, and to fight spam and malware, among other uses.
Sensitive Information. We do not process sensitive information.
Payment Data. We may collect data necessary to process your payment if you make purchases, such as your payment instrument number, and the security code associated with your payment instrument. All payment data is stored by Stripe. You may find their privacy notice link(s) here: https://stripe.com/privacy.
All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.
2. How do we process your information?
In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may a/so process your information for other purposes with your consent.
We process your personal information for a variety of reasons, depending on how you interact with our Services, including:
To save or protect an individual's vital interest. We may process your information when necessary to save or protect an individual's vital interest, such as to prevent harm.
3. What legal bases do we rely on to process your information?
In Short: We only process your personal information when we believe it is necessary and we have a valid legal reason (i.e., legal basis) to do so under applicable law, like with your consent, to comply with laws, to provide you with services to enter into or fulfill our contractual obligations, to protect your rights, or to fulfill our legitimate business interests.
If you are located in the EU or UK, this section applies to you.
The General Data Protection Regulation (GDPR) and UK GDPR require us to explain the valid legal bases we rely on in order to process your personal information. As such, we may rely on the following legal bases to process your personal information:
• Consent. We may process your information if you have given us permission (i.e., consent) to use your personal information for a specific purpose. You can withdraw your consent at any time. Click here to learn more.
• Legal Obligations. We may process your information where we believe it is necessary for compliance with our legal obligations, such as to cooperate with a law enforcement body or regulatory agency, exercise or defend our legal rights, or disclose your information as evidence in litigation in which we are involved.
• Vital Interests. We may process your information where we believe it is necessary to protect your vital interests or the vital interests of a third party, such as situations involving potential threats to the safety of any person.
If you are located in Canada, this section applies to you.
We may process your information if you have given us specific permission (i.e., express consent) to use your personal information for a specific purpose, or in situations where your permission can be inferred (i.e., implied consent). You can withdraw your consent at any time.
In some exceptional cases, we may be legally permitted under applicable law to process your information without your consent, including, for example:
• If collection is clearly in the interests of an individual and consent cannot be obtained in a timely way
• For investigations and fraud detection and prevention
• For business transactions provided certain conditions are met
• If it is contained in a witness statement and the collection is necessary to assess, process, or settle an insurance claim
• For identifying injured, ill, or deceased persons and communicating with next of kin
• If we have reasonable grounds to believe an individual has been, is, or may be victim of financial abuse
• If it is reasonable to expect collection and use with consent would compromise the availability or the accuracy of the information and the collection is reasonable for purposes related to investigating a breach of an agreement or a contravention of the laws of Canada or a province
• If disclosure is required to comply with a subpoena, warrant, court order, or rules of the court relating to the production of records
• If it was produced by an individual in the course of their employment, business, or profession and the collection is consistent with the purposes for which the information was produced
• If the collection is solely for journalistic, artistic, or literary purposes
• If the information is publicly available and is specified by the regulations
4. When and with whom do we share your personal information?
In Short: We may share information in specific situations described in this section and/or with the following third parties.
We may need to share your personal information in the following situations:
• Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
• When we use Google Maps Platform APls. We may share your information with certain Google Maps Platform APls (e.g., Google Maps API, Places API). To find out more about Google's Privacy Policy, please refer to this link.
5. Do we use cookies and other tracking technologies?
In Short: We may use cookies and other tracking technologies to collect and store your information.
We may use cookies and similar tracking technologies (like web beacons and pixels) to access or information.
“Cookies” are pieces of text that may be provided to your computer through your web browser when you access a website. Your browser stores cookies in a manner associated with each website you visit, and The Magnolia Firm uses cookies it provides to enable us to recognize your web browser, and to tell us how and when you visit the Site and use its features.
Our cookies do not, by themselves, contain Personal Information. As noted, however, we do use cookies to identify that your web browser has accessed portions of the Site and may associate that information with your Personal Information if you have voluntarily provided such information.
Most browsers have an option for disabling cookies, which will prevent your browser from accepting new cookies, and perhaps (depending on the sophistication of your browser software) allow you to decide on acceptance of each new cookie in a variety of ways. Please note that if you disable cookies, you may find that some aspects or features of the Site may not operate properly or be available to you.
You may always access and delete cookies through your web browser settings.
This Privacy Policy covers our use of cookies only, and does not cover the use of cookies by third parties. We do not control when or how third parties place cookies on your computer. For example, Linked Third Parties may set cookies on your computer if you choose to access them.
6. How long do we keep your information?
In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this privacy notice unless otherwise required by law.
We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).
When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.
7. How do we keep your information safe?
In Short: We aim to protect your personal information through a system of organizational and technical security measures.
We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.
8. Do we collect information from minors?
In Short: We do not knowingly collect data from or market to children under 18 years of age.
We do not knowingly solicit data from or market to children under 18 years of age. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent's use of the Services. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please contact us at exit@themagnoliafirm.co.
9. What are your privacy rights?
In Short: In some regions, such as the European Economic Area (EEA), United Kingdom (UK), and Canada, you have rights that allow you greater access to and control over your personal information. You may review, change, or terminate your account at any time.
In some regions (like the EEA, UK, and Canada), you have certain rights under applicable data.
Pixel Tags. The Magnolia Firm may also use pixel tags (also known as web beacons) in connection with the Site or certain email communications. Pixel tags are tiny graphics with a unique identifier that are embedded invisibly on web pages, and The Magnolia Firm uses them to collect or capture Usage Information from you and your web browser and device.
Personal Information. You may access and generally browse the Site without providing any Personal Information. Please note, however, that if you do not provide such information, you will not be able to take advantage of certain features of the Site, such as receiving informational emails and alerts from The Magnolia Firm and invitations to events, seminars, or workshops that may be of interest to you.
The Magnolia Firm will never ask you through the Site, or in any communications you receive from us in connection with your use of the Site, for any Personal Information other than your name, your email address, and your physical address. Please do not under any circumstances provide us with any sensitive Personal Information, such as your Social Security Number.
The Magnolia Firm will use your Personal Information only for the following purposes: (i) to send you emails or mailings which you have requested, or to which you have subscribed, through the Site; (ii) to send you emails or mailings that we believe may be of interest to you; (iii) to respond to your inquiries; (iv) for record-keeping purposes related to purposes (i)-(iii); (iv) for The Magnolia Firm’s internal business purposes, such as improving or modifying the Site or understanding the demographics of the Site’s users; or (v) as otherwise described in this Privacy Policy.
We will not share your Personal Information with any third parties other than Agents (defined below), unless we reasonably believe it is necessary to do so in order to: (i) satisfy any applicable law, regulation, legal process or governmental request; (ii) enforce this Privacy Policy and/or our Notices and Terms of Use, including investigation of potential violations hereof; (iii) detect, prevent, or otherwise address fraud, security or technical issues; (iv) respond to user support requests or (v) protect our rights, property or safety, our users and the public. This includes exchanging information with other companies and organizations for fraud protection and spam and malware prevention.
The Magnolia Firm employs and contracts with people and other entities that perform certain tasks on our behalf and who are under our control (“Agents”), including without limitation providers of hosting services, data analytics services, and IT and infrastructure support services. We may need to share Personal Information with our Agents in order to offer certain features on the Site and Content to you. Unless we tell you differently, our Agents do not have any right to use Personal Information or other information we share with them beyond what is necessary to assist us. You hereby consent to our sharing of Personal Information with our Agents.
Notwithstanding the foregoing, The Magnolia Firm cannot and does not guarantee that your Personal Information will not be otherwise accessed by third parties, including without limitation through unlawful interception, circumvention or disabling of The Magnolia Firm’s (and/or its Agents’) security controls, unauthorized access to The Magnolia Firm (and/or its Agents’) systems or servers, or administrative errors by The Magnolia Firm (and/or its Agents).
You may request the removal of your Personal Information from the Site and our records at any time. If you do so, we will exercise reasonable efforts to promptly remove your Personal Information. However, The Magnolia Firm does not guarantee the permanent removal of your Personal Information, which may, for example, remain in archived or backup copies of the Site.
We will retain your Personal Information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or allowed by law.
Aggregate Information. We collect statistical information about how visitors of the Site, collectively, use the Site (“Aggregate Information”). While some of this information may possibly be derived from Personal Information, this statistical information is not Personal Information and cannot be tied back to you or your web browser or device. We may share Aggregate Information with third parties for demographic profiling, analytics, or other purposes.
Your Rights Regarding Your Information
If you are a California resident, California Civil Code sections 1798.83-1798.84 entitles you to ask us for a notice identifying the categories of personal customer information which we share with our affiliates and/or third parties for marketing purposes, and providing contact information for such affiliates and/or third parties.
The Magnolia Firm seeks to protect your Personal Information to ensure that it is kept private; however, we cannot guarantee the security of any such information. The Magnolia Firm stores all of its information, including your Personal Information, using industry-standard methods. We do not guarantee or warrant that such techniques will prevent unauthorized access to information about you that we store. Unauthorized entry or use, hardware or software failure, and other factors, may compromise the security of user information at any time. If you have reason to believe that your Personal Information has been compromised in any way, please notify us immediately by contacting exit@themagnoliafirm.co
Personal Information
We may collect the following categories of personal information:
Identifiers, such as name, email address, phone number, and IP address.
Commercial information, such as products or services purchased, obtained, or considered, as well as financial information such as credit card numbers and billing addresses.
Internet or other electronic network activity information, such as browsing history, search history, and interactions with our website.
Geolocation data, such as location-based services.
Professional or employment-related information, such as job title and employer name.
Inferences drawn from any of the above information to create a profile about your preferences, characteristics, behaviors, and attitudes.
We collect personal information directly from you, as well as from third-party sources, such as service providers, advertising networks, and data analytics providers.
Use of Personal Information
We may use your personal information for the following business purposes:
Providing and maintaining our products and service; Fulfilling transactions and orders; Personalizing your experience and preferences; Communicating with you, such as responding to inquiries and feedback; Marketing and advertising our products and services; Analyzing and improving our products, services, and operations; Complying with legal obligations and enforcing our policies.
We use financial information solely for payment and billing purposes, and we do not store or retain such information once the transaction is completed.
Sharing of Personal Information
We may share your personal information with the following categories of third parties:
Service providers, such as payment processors, shipping carriers, and customer service providers, who help us operate our business and provide our products and services.
Advertising networks, such as Google and Facebook, who help us market and promote our products and services.
Data analytics providers, such as Google Analytics, who help us analyze and improve our website and user behavior.
Affiliates and subsidiaries, who are part of our corporate group and assist us in providing our products and services.
Third parties for legal or security purposes, such as law enforcement agencies, regulators, and attorneys, as required by applicable law.
We do not sell your personal information to third parties for their own marketing purposes.
Your Rights and Choices
You have the following rights and choices regarding your personal information:
Right to Know: You have the right to request that we disclose what personal information we have collected, used, disclosed, and sold about you in the past 12 months.
Right to Delete: You have the right to request that we delete your personal information, subject to certain exceptions.
Right to Opt-Out: You have the right to opt-out of the sale of your personal information to third parties, if applicable.
Right to Non-Discrimination: You have the right not to be discriminated against for exercising your privacy rights under the CCPA. You may request the removal of your Personal Information from the Site and The Magnolia Firm’s (and/or its Agents’) systems at any time by emailing exit@themagnoliafirm.co. If and when you do so, The Magnolia Firm (and/or its Agents) will exercise reasonable efforts to promptly remove your Personal Information. However, we do not guarantee the permanent removal of your Personal Information, which may, for example, remain in archival or backup copies of the Site.
You may request the cessation of any email publications, invitations, alerts, or other communications from The Magnolia Firm at any time by clicking the “Unsubscribe” link at the bottom of any such email. We will exercise reasonable efforts to promptly comply with such requests. Please note that such requests may take up to 14 days to be fulfilled, and that you may receive email communications in the meantime.
Depending on the jurisdiction in which you are located, you may make a request to access, amend, or suspend or object to the use of any Personal Information that you have previously provided to The Magnolia Firm in connection with your use of the Site. Such requests should clearly indicate the specific Personal Information to which it relates and the action that is being requested on the part of The Magnolia Firm. Please note that, as stated above, we do not guarantee the permanent removal of your Personal Information, which may, for example, remain in archival or backup copies of the Site. The Magnolia Firm will respond to, and fulfill, your request only if it is commercially reasonable to do so. Additionally, you may also oppose the processing or transferring of Personal Information to the extent the laws of your country require, if you have a legitimate reason to do so.
To exercise your rights and choices, please contact us at exit@themagnoliafirm.co. We may require certain information from you to verify your identity and process your request. We will respond to your request within the time and manner required by law.
California Shine the Light Law
California residents may request and obtain from us, once a year and free of charge, information about the personal information (if any) we disclosed to third parties for direct marketing purposes in the preceding calendar year.